Safeguarding Adults Awareness Week 2025

17-21 November 2025                                                               Report Abuse

The Kent and Medway Safeguarding Adults Board supported the 2025 National Safeguarding Adults Awareness Week, hosted by the Ann Craft Trust.

The week aims to raise awareness on the different types of abuse or neglect and how concerns can be reported. We all have a responsibility to look after each other, but some people don’t report their concerns because they don’t know the key signs, feel it isn’t their business or don’t know who they should talk to. The result is that councils, health providers and other organisations miss out on important information that could help them protect adults from exploitation and abuse. By working together with Kent and Medway's many organisations, we aim to empower members of the public to act when they are worried about the welfare of another person.

Types of abuse

Adults can be at risk of different types of abuse and it can happen anywhere. This could be an adult neglecting themselves, or when someone else treats them in a way that harms or hurts them. It can happen once or on multiple occasions, people who abuse are not always strangers, they can also be partners, relatives, a friend, neighbour, or carer. 

Read more about the different types of abuse


The week focused on how you can prioritise the welfare and wellbeing of yourself and others, with each day presenting its own theme:

  • Monday – Change the Conversation
  • Tuesday – Prevention in Practice
  • Wednesday – Creating Empowering Environments
  • Thursday – Trust Your Instincts
  • Friday - Celebrate the Safer Cultures

As part of the Board's communication strategy, members are required to raise awareness and focus for prevention and work in collaboration with both statutory and non-statutory organisations who can influence and instigate meaningful change. To do this successfully, members are reliant on all agencies who have a role in caring for adults at risk or working in the health and social care sector (statutory, voluntary, charity or private) to help share these important messages.


Did you take part? We'd love to hear from you!

Were you involved in helping the public recognise abuse and understand how to report concerns during National Safeguarding Adults Awareness Week?

Whether you shared the KMSAB resource pack, posted on social media, or hosted your own events, your efforts made a difference — and we'd love to hear about them!

Please take a moment to share your contributions by completing the Agency Activity Form. Your feedback helps us showcase the incredible work happening across Kent and Medway.